Saturday
Jan292011
Jonas Åkerlund goes CUT HAPPY
Saturday, January 29, 2011 at 08:11PM I love Jonas Åkerlund very much, I think he's a visionary in this industry and the best music video director working today, but I couldn't even finish this music video for David Guetta feat. Rihanna - Who's that Chick? (Day Version) the first time through.
TOO.
MANY.
CUTS!
Such beautiful art direction, such fantastic sets, such beautiful make-up work, but I couldn't see any of it. I couldn't even finish watching it. I hope he doesn't pull this kind of crap on the new Britney Spears video, Hold It Against Me.
What do you guys think?
tagged David Guetta, Jonas Åkerlund, rihanna in Editor's Note
David Guetta, Jonas Åkerlund, rihanna in Editor's Note 
Reader Comments (8)
I have a headache.....
Well, I actually didn`t find the cuts as disturbing as the transitions. A music video is supposed to work with the song and I couldn`t really concentrate on the song because of transitions like "UFO". I agree about the set though, I like the details in this one.
What makes the cuts hard to take is in my opinion the timing and as mentioned above the transitions.
It is a bit too dizzying... I mean, like 30 cuts in the first 20 seconds? xD
She's dressed like a 14 year old candy kid trying to make an impression at a rave all doped up on MDMA
This hurts my eyes, but I don't think we're the target market here.
Take note of all the flashing teddy bears lol
Hmm...it feels like the video is also dancing too with the song. I think the cuts are approriate for thiss style of music.Its spontaneous, crazy, fun, and wild.I I enjoy the video because its not too focus on anything for too long and makes you wonder "Who is this chick? Give me a second to check her out!"
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